Shareholders
Board accountability, transparency and integrity on behalf of Prudential's owners.
Employees
A culturally diverse and inclusive workplace that encourages employees to make the fullest use of their respective talents, with opportunity for professional enrichment.
Customers
A risk-smart business model that directs capital and capabilities to serve customers across a broad socioeconomic spectrum, creating financial opportunity for more people, institutions and communities.
Society
Strategic use of human and financial capital to promote inclusive economic growth.