Paper Reduction

Prudential is committed to ongoing sustainability and reducing reliance on paper communications to customers. The Zero Paper aspiration will advance digital transformation, reduce costs and improve the customer experience. Multiple initiatives are underway internally to advance the awareness of the current paper consumption and to drive consistency, efficiency and simplification across the company’s customer communications.

American Forest logo

Prudential & American Forests Partnership

We are proud to partner with American Forests to restore and protect urban and rural forests. Founded in 1875, American Forests is the oldest national nonprofit conservation organization in the country and has served as a catalyst for many important milestones in the conservation movement. With generous support from Prudential, American Forests has planted more than 480,000 trees in eight unique environmental restoration projects located across the United States. The Kirtland’s Warbler Habitat restoration is just one example of the impact our partnership has driven.

Kirtland’s Warbler Habitat Restoration in Michigan
Trees Planted: 56,675

When human settlement and commercial timber harvest in the 1970s and 1980s altered natural forest cycles in northern Michigan, home to the endangered Kirtland’s warbler, the bird’s numbers plummeted. Conservation efforts over several decades have expanded the warbler’s population from approximately 400 to more than 4,000 birds. Conservation success stories take a very long time to develop so this rare population rebound is exciting and worth celebrating.

Environmentally Sustainable Operations

Prudential will continue to prioritize initiatives such as participation in direct deposit, “householding” to reduce the number of mailings going to the same household, as well as electronic delivery and completion of forms.